LATENCIO
"Warm Shadows" is an art direction and photography project for Latencio, a timeless fashion brand. The project captures the essence of a lovely summer day, inviting viewers to enjoy the moment and embrace the simplicity of life. The goal was to create a visual narrative that evokes comfort and authenticity, encouraging people to feel at ease in Latencio's clothing.
DESIGN FOCUS
WARM SHADOWS
Utilizing soft, warm lighting to create an inviting and nostalgic atmosphere reminiscent of summer afternoons.
SUMMER VIBES
Incorporating elements of summer, such as the play of light and shadow, to enhance the seasonal feel and evoke memories of sunny days.
NATURAL ELEMENTS
Featuring pears and other natural elements to add a touch of organic beauty and connect the clothing to a natural, simple lifestyle.
ARTISTIC EXPRESSION
Infusing the visuals with a poetic and artistic approach, ensuring each image feels like a piece of art that tells a story.
“Agustina artistic vision and attention to detail brought our brand to life in a way that feels both timeless and contemporary. The photos perfectly capture the essence of Latencio, and we've received incredible feedback from our customers.”
LETICIA RODRIGUEZ DESIGNER AND FOUNDER OF LATENCIO
The "Warm Shadows" project successfully highlighted Latencio's timeless fashion pieces through artful and evocative photography. The images created a strong emotional connection with the audience, emphasizing comfort, simplicity, and the beauty of the present moment. Additionally, the day included a playful series of photos with a party theme, showcasing the versatility and fun aspect of Latencio's clothing. This approach not only enhanced brand recognition but also fostered a deeper appreciation for Latencio's clothing, leading to increased customer engagement and positive feedback.
THE RESULTS
New Year PARTY
START
DESIGN THAT CONNECTS
I invite you to collaborate with me, where craftsmanship meets innovation and creativity thrives. Together, we'll create designs that are authentic and purposeful. Let's work on projects that reflect our commitment to quality, thoughtful design, and impactful outcomes. Let's create excellence together.
