SOMETIMES I
WRITE
A FEW HOURS ALLONE IN THE BEACH
There's a certain magic to be found in the quiet moments spent alone at the beach. Away from the bustling crowds and the noise of everyday life, the rhythmic sound of the waves crashing against the shore becomes a soothing melody, a backdrop to introspection and reflection.
FREE VISUALS TREND 2025 WORKBOOK
IKIGAI AND BRAND STRATEGY: A Harmony of Purpose
A few years ago, I stumbled upon a charming little book about the Ikigai method. As I delved into its exercises, it sparked a shift in my perspective on my job. Today, I bring this up because I've seamlessly integrated this concept with my studies on brand strategy. Let's explore this relationship and keep it handy for future reflections.
A FEW HOURS ALLONE IN THE BEACH
There's a certain magic to be found in the quiet moments spent alone at the beach. Away from the bustling crowds and the noise of everyday life, the rhythmic sound of the waves crashing against the shore becomes a soothing melody, a backdrop to introspection and reflection.
ALL POSTS


A FEW HOURS ALLONE IN THE BEACH
There's a certain magic to be found in the quiet moments spent alone at the beach. Away from the bustling crowds and the noise of everyday life, the rhythmic sound of the waves crashing against the shore becomes a soothing melody, a backdrop to introspection and reflection.

IKIGAI AND BRAND STRATEGY: A Harmony of Purpose
The Ikigai method, rooted in Japanese culture, beautifully encapsulates the intersection of what you love, what you're good at, what the world needs, and what you can be paid for. I've discovered that this concept can be seamlessly woven into the fabric of brand strategy, and here's a tranquil exploration in five steps.

5 STEPS TO DISCOVER YOUR BRAND VOICE
In brand strategy, discovering your distinctive voice is akin to composing a symphony. At UMI design co, we believe that each brand possesses a unique melody awaiting revelation. Join us on this enriching journey as we unveil the art of harmonizing expression and authenticity, guiding you through the steps to discover your brand voice.

THE ART OF PERSONAL WEBSITES
In the dynamic realm of the digital era, where virtual first impressions wield significant influence, the personal website has transcended the realm of luxury to emerge as a strategic imperative. For professionals immersed in the spheres of brand strategy, UX/UI design, and visual arts, this digital showcase is more than a mere portfolio—it's a carefully curated museum of personal brand expression.
JOIN THE LIST
AND RECEIVE OUR FREE BRAND VOICE WORKBOOK
CONNECT
Let's create something beautiful together. Reach out at UMI design co. or NODE Digital Studio, and follow me on social media.
I AM AGUSTINA OJEDA →
UMI DESIGN CO →
NODE DIGITAL STUDIO →