ARBORE
Arbore, a brand created by Perr, specializes in the manufacturing of wood products, offering a wide range of handcrafted items made from selected woods. Its mission is to reconnect with the native wood of Puerto Rico, respecting natural production processes and conveying the story of the cannonball tree, a symbol of Puerto Rican heritage. Although the target audience has not yet been defined, Arbore seeks to convey the uniqueness of the cannonball tree through a design that values shapes over bright colors, aiming for an identification with nature and using a color palette balanced with the environment.
DESIGN FOCUS
NATURAL AESTHETIC
Emphasizing the inherent beauty of wood by showcasing its natural grain, texture, and unique patterns. The design focuses on organic forms that highlight the craftsmanship and authenticity of each piece.
SUSTAINABILITY
Prioritizing eco-friendly practices in the selection and processing of wood. The design incorporates sustainable materials and methods to ensure minimal environmental impact and promote the preservation of native trees.
CULTURAL HERITAGE
Integrating elements that reflect Puerto Rican heritage, particularly the story of the cannonball tree. The design honors traditional woodworking techniques and local cultural symbols, creating a deep connection with the island's history and identity.
FUNTIONAL ARTISTRY
Combining functionality with artistic expression. The design ensures that each product is not only aesthetically pleasing but also practical and durable, meeting the everyday needs of customers while being a work of art in its own right.
"I’m happy with my logo design for Arbore, as it embodies the essence of Puerto Rican heritage and sustainability. It symbolizes craftsmanship and environmental stewardship, reflecting the brand's commitment to quality and tradition.”
PERR FOUNDER OF ARBORE
Arbore's logo and isologo designs have effectively positioned the brand as a celebration of Puerto Rican heritage and sustainability through handcrafted wood products. With a focus on natural aesthetics and minimalist design, Arbore has significantly increased brand recognition and customer engagement. These designs have not only driven substantial sales growth but also promoted sustainable practices and materials, contributing positively to the environment. Furthermore, they have successfully communicated the cultural significance of the cannonball tree, fostering greater cultural awareness and appreciation among our customers.
THE RESULTS
START
DESIGN THAT CONNECTS
I invite you to collaborate with me, where craftsmanship meets innovation and creativity thrives. Together, we'll create designs that are authentic and purposeful. Let's work on projects that reflect our commitment to quality, thoughtful design, and impactful outcomes. Let's create excellence together.
